Product and service strategies
An earth-shaking technical solution. A startup-idea. Still a long way to go before an existence of a marketed product or service. The methods of design help product development to guide the solution fit and proper. The path from an idea to market-challenging innovation gets more clear and the marching order to guide the project successfully is found.
Don't be left alone when thinking about the right approach. It is cheaper to hire a designer in the beginning than launch an inappropriate product.